There has been whole host of web tools created over the last few years that enables consumers to easily have a web presence whether for personal or business use. The likes of Wix, WordPress etc. really do provide great platforms to get small businesses, products or business profiles online (I speak for myself here too).
It has however sparked the question, what does this mean for the future of the digital marketing industry i.e. for me and possibly even my business?
My point of view and I’d be interested to hear others, is that we’re not all born to do this. That is, it may not necessarily be every business owner’s talent to do this.
I believe where agencies play a prominent role and truly benefit any brand regardless of its size is in the crafting of ideas. The creation of ideas that really speak to consumers and customers is exactly that, a craft and in particular, not everyone’s craft.
At times with the advent of social media marketing and mobile marketing growing exponentially – these days businesses have a facebook page before even having a website or advert – it may look like the future for us digital marketing folk is pretty bleak to say the least! If we fast forward to 10 years from now (I would dare to say even 5) every Joe and his shop will be personally involved, managing and maintaining all their digital marketing and content efforts as easy as brushing one’s teeth!
My children are creating more content than ever before (the days of playing in the back yard are nearly over). Have you heard of Video star? The app that helps you create music videos, it’s a great usable tool but not for high production music videos. I know, because I’ve seen it in action:-) My secret is out…
It’s no longer a trend; it’s fully integrated in our lives and I’ve said this before.
But, I do believe and I stand my ground here that the professionals will do a better job in understanding users and connect better with them, than copied by the masses. You still need the brilliant ‘big’ idea…although the form it takes may not be a TV ad, it may be the first Carling iPint app that I recall.
As a business, we @HeathWallace invest in understanding our customers’ customers. It’s our job to keep our customers’ digital strategies alive and thriving, if not, then we’re no longer the master of our craft and will no longer be in the business of crafting the web.
Davenport Face 