The Kony 2012 campaign is something very close to my heart – my friends at Digitaria gave it breath. Thanks to them, we all know who Joseph Kony is and we all know what he’s been doing for 26 years. Watch the video here if you haven’t already. Sign the petition if you haven’t already. Network it if you haven’t already.
This is probably the first time where a company’s marketing skills and sheer clout have been put to the task of drawing disgust from an audience and flinging it onto an individual. Let’s hope it works.
Davenport Face 