I read tech news almost every day, to stay abreast of the industry I work in and keep in touch with technological innovations and how it can impact our business and benefit our clients. Today, almost every piece of news I read has some sort of mobile relevance.
Whether it’s CNN who has just invested $15mill into their website and their president Zucker and KC Estenson, senior vice president and general manager of CNN.com, stated the importance of mobile to CNN’s future. “Desktop [traffic] is flat. It’s aging,” Estenson said. “Mobile growth [is] off the chart.” (from Mashable)
Secondly, a Gartner study was released which cited that Smartphone sales have surpassed feature phone sales for the first time. “The researcher estimated that smartphones accounted for 51.8% of mobile phone sales across the world.” (also Mashable)
We have now passed the tipping point of mobile in my opinion.
From Mobile strategy tips (have you heard of dayparting?) to new apps helping you buy wine you have sitting in front of you (my new favourite app…Drync) …mobile is here to stay.
The mobile device is now a user’s primary gateway to the internet, times have changed.
Mobile payments are the way forward for commerce in Africa, but increasingly it’s becoming a global phenomenon.
Even Facebook’s share price almost hit its IPO a few weeks back due to its announcement that mobile was paving the way for its future.
Why is mobile technology leading the way? Other than it’s in our pocket 90% of the time, it’s because our mobile operates as the new search engine. It cuts out clutter from the havoc the internet has created with information overload. It’s simpler. It streamlines our experience regardless of the platform…including Facebook!
It’s time business realised the importance of mobile to our everyday lives (and those of our customers) and integration is a must, no longer a maybe.
Davenport Face 